Dinair at Sears

A few months ago, Sears picked up a new line of makeup.   I'm guessing this was one of their attempts to improve the Sears brand, in order to compete with the Bay.   The line was called Dinair, which is the originator of air brush makeup.

I think it was a great addition to Sears.   The staff at the Dinair Sears counter were super nice and very helpful. Too bad it was pulled just after 3 months.   I had originally thought it was Sears that pulled it, but I just found out that it was Dinair.    The staff had received a phone call one morning, and told to pack up and not come back.  It was a very sad day at Sears.

It sucks for people like me, who had bought the kit.  Luckily, I bought some extra colours.  But now, when I need re-fills, it will be a very annoying process, and possibly a difficult one.

Not sure why they decided to pull out.  But I do think they made one big mistake.

Advertising.   Products don't sell themselves.   I didn't see or hear of any advertising about Dinair at Sears.    I had originally walked by the counter a couple of times, and had no idea what it was about until I decided to stop and check it out.   Perhaps even advertising before it was launched to create anticipation, and then have a big launch event.   Maybe they did have a launch event, but I didn't know about it.

Disappointing.